Show Floor Education

1:30 - 2:30 pm
The Story Behind My PEAK Award
Hear the back story on a PEAK award, straight from the winner. Learn how the recipient identified a problem and came up with a winning solution for their customer. This session will give you a world of new ideas on how you can re-create the same type of success for your customers.

Voice Mail Messages that Get Results
People rarely answer their phones anymore. At this dynamic exchange, you'll learn how other distributors are getting past the gatekeeper and using voicemail to turn prospects into sales opportunities.

Selling Office Supplies
One of the mysteries of distributor sales is getting into selling office supplies. Collaborate with other distributors that have entered the office supply market, learn from their trials and tribulations, and realize that the money really is there for the taking.

Sales Fundamentals for Seasoned Reps
Everyone needs a refresher on sales tactics. Here you can quickly and easily assess your skills and exchange ideas with your peers about what issues other distributors encountering and how are they working today's environment in their favor.

1:45 - 2:15 pm
Shift Happens: Marketing Is No Longer About You*
Content equals customers. Most companies market their products with an old-fashioned, self-brand message. A better move is to become your own publisher and deliver relevant, timely content that makes buyers more informed. In this session, you'll be presented with practical ways to use social media, case studies, articles and other content to deliver consistent, valuable information to prospects and customers.

2:30 - 3 pm
Using CRM Effectively*
Have you ever wondered how you can expand your relationship management system to become a lean, mean relationship machine? Join this session and compare your CRM efforts to the efforts of others in order to see how you stack up. You will certainly discover tips on how to use your CRM more effectively whether you are seeking out new clients or handling existing clients. 

2:45 - 3:45 pm
The Story Behind My PEAK Award
Hear the back story on a PEAK award, straight from the winner. Learn how the recipient identified a problem and came up with a winning solution for their clustomer. This session will give you a world of new ideas on how you can re-create the same type of success for your customers.

Power of Direct Marketing
Whether you are selling it or using it to promote your own company, find out how to expand your marketing message using tried and true direct marketing methods.

Using Social Media
Getting a Facebook and Linkedin account is just the beginning of your social media initiatives. Hear how your peers are utilizing these, and other, tools to generate buzz, grow referrals, and expand awareness.

Financing Options for Small Distributors
Lining up financing when you don't need it is the key to finance options. While the banking industry continues to reel and pools of money dry up, discover how other distributors are being proactive on credit and what the current trends are in small business loans.
      
3:15 - 3:45 pm
Adding Mailing and Fulfillment Services*
Becoming a marketing services provider has many facets; one requiring you to become well versed in mailing and fulfillment. Whether you are fulfilling documents or products, learn how you can grow this side of your business by developing simple partnerships. Most of what is printed winds up in the mail and this session will show you how to demonstrate to your clients that you can deliver in the area of mailing and fulfillment.

4 - 4:30 pm
The Efficiencies of Gang Run Printing*
Learn effective and competitive strategies behind templated printing. Expand your knowledge and, at the same time, gain an understanding of how offering these services and technologies can benefit your business and allow you to make money from already low-priced printing.

4:45 - 5:15 pm
Building Cross-Media Programs for Clients*
Cross-media is one of the buzz words that you will be hearing more about over the next year. Join us to learn how you can improve your cross-media campaign knowledge and learn how you can build it for your customers.

Wednesday, May 26
Sessions marked with an asterisk (*) are exhibitor-run sessions. All others are peer-to-peer, Idea Exchange Centers.

10:30 - 11 am
Selling TransPromo Printing*
While some types of printing have taken a hit, transpromo print is growing all around you. Learn how to design effective transpromo products and what it takes to sell them. Determine where transpromo fits best with your current products and offerings.

11:15 - 11:45 am
Selling Short Run Packaging*
Packaging is one area of print that has not been shrinking. We'll examine the fundamentals of knowledge that you need in order to start talking and selling packaging. From specifications to jargon, you'll learn how to effectively communicate so you can sell packaging. 

12 - 12:30 pm
Making It Big In Wide Format and Signage*
One of the fastest growing retail segments in the USA is sign shops. You can cash in on this trend by offering signage to your customers. We will teach you how to spec the many kinds of signs available and how to choose vendors that work with resellers.

12:45 - 1:15 pm
Web Stores for Customers*
Someone is going to set up your customers' website and it might as well be you. Part of becoming a marketing services provider means that you should handle print and web services. Learn how to integrate web stores into your current mix and make money in new ways.

1:30 - 2 pm
Incorporating a QR Code Campaign*
Understand the fundamentals of QR Codes and how you can incorporate them into your customers' next marketing project. How are QR Codes being used in campaigns today? What do you need to know to set this product up for your customer? At this session you'll discover the method behind the code.

12:15 - 1:15 pm
The Story Behind My PEAK Award
Hear the back story on a PEAK award, straight from the winner. Learn how the recipient identified a problem and came up with a winning solution for their customer. This session will give you a world of new ideas on how you can re-create the same type of success for your customers.

Media Buying for You and Your Customer
Some distributors are using the local media to spread their message and their customers' message. Learn from other distributors how they buy ads, use the media, and sometimes capitalize on free coverage. Formulate your plan and see if TV and radio advertising are in your future.

Up-Selling and Penetrating Accounts
Design programs and offerings that include up-selling and increasing the sale. Consult with your peers on how to not leave money on the table. The upsale is sitting there so why not capitalize on growing the margin? 

Repeating a Formula for Success
Learn how others have replicated success. Once you have done it right the first time, you can scale the program and repeat it many times over. Collaborate with other distributors that have done this with various product lines.