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Keynote Speaker
Jeff Hayzlett, chief marketing officer, Kodak
The Mirror Test
During his keynote address, Jeff Hayzlett will dicuss his new book, The MIrror Test, in which he shares many words of wisdom for a mature industry. Companies need to do what they do best, and do it better than anyone else. As Hayzlett says, "Adapt or die".
In this session, you will learn from the expert himself everything that you need to know from the most traditional marketing tips to how you can make social media an essential part of a diversified multi-media marketing campaign. Hayzlett will explain how you can create pitches for your clients that get opened, read and acted upon. The industry is at a crucial point. It must adapt to survive and the players involved need solid information to take risks and make smart moves in order to continue exisiting in the future.
In this compelling speech, Hayzlett will speak frankly on ways that your company can embrace social media; grow faster than your competitors; add value without adding cost; take risks, move quickly and make smart decisions; and leverage new solutions for future growth. Each point is more vital than ever to protect your company and assist you in finding your niche in a shrinking market.
All attendees will be presented with a complimentary copy of Hayzlett's new title, The Mirror Test.
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About Jeff Hayzlett
Jeffrey Hayzlett serves as the Chief Marketing Officer and Vice President for Eastman Kodak Company. As CMO, Mr. Hayzlett is responsible for the company's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He leads the company's efforts for Strategy and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management, Business Development, and Corporate Sponsorships. He is also responsible for the company's Corporate Communications, Public Relations and Public Affairs organizations. Kodak’s Board of Directors elected him a corporate vice president in October 2007.
Mr. Hayzlett speaks frequently around the world on business growth, communications, and marketing, including keynotes at THE Conference on Marketing, the Direct Marketing Association Leadership Forum, the National Postal Forum, and many others. He is cited as a leading marketing expert in numerous books, magazines, and newspapers worldwide, and is a frequent television guest and commentator, having appeared on shows including CNBC's The Big Idea with Donny Deutsch, Fox Business News, and NBC's Celebrity Apprentice with Donald Trump.
He has received numerous global awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He was named "Business to Business Marketer of the Year" by BtoB Magazine and "Direct Marketer of the Year" by the University of Akron Taylor Institute for Direct Marketing. In 2008, Mr. Hayzlett was inducted into the College of Business Administration Direct Marketers Hall of Fame. In June 2009, he was awarded the prestigious "G.D. Crain Jr. Award for Marketing Excellence" at the Business Marketing Association's annual meeting. Previously, the U.S. Small Business Association named him "Entrepreneur of the Year."
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