Conference Overview
The 2010 Print Solutions Conference & Expo education program will be divided into three unique learning opportunities: one complete training program for sale representatives and managers, one complete training program for company owners and top executives, and one a la carte education option for individuals who prefer to select one or two breakout sessions. On Monday, May 24th, there will be two full day programs and on Tuesday, May 25th, there will be individual breakout sessions. Please see full descriptions of options below.
SALES CERTIFICATE PROGRAM
The Sales Certificate Program is designed to train new and exisiting sales representatives on the techniques, approaches and skills required to become a top seller. In order to receive a certificate of completion, students must complete a specific set of items as outlined below. At the start of the event, each student will be issued a card that outlines the steps to obtaining his/her certificate. Students must have his/her card signed at each event to prove attendance. Once the card is complete, the student will need to submit his/her card to PSDA during the show. Certificates will be mailed to students after the show.
Course Outline:
1. Complete an online Sales GAP Assessment prior to arriving at the Print Solutions Conference & Expo. The GAP Assessment will help sales representatives and their sales managers and company owners identify fundamental sales competencies and compare these competencies to other sales representatives nation-wide. [Time Allotment: 2 hours]
2. Attend the all-day sales training program on Monday, May 24th. [Time Allotment: 8 hours of training]
3. Attend two of the four sales specific individual breakout sessions on Tuesday, May 25th. [Time Allotment: 3 hours of training]
4. Attend the Print Solutions Expo and two exhibitor-run education sessions that are presented on the show floor. [Time Allotment: 2 hours of training]
5. Attend the keynote address on Wednesday, May 26th, presented by Jeff Hayzlett, chief marketing officer, Kodak. [Time Allotment: 1 hour of training]
OWNERS AND EXECUTIVES 'MARKETING SERVICES PROVIDER' PROGRAM
Comany owners and top executives will learn what it takes to transform their distributorships to become marketing services providers. This in-depth, day-long workshop will build on the overview session presented at the Print Solutions Conference & Expo in Chicago of last year. [You did not have to attend the 2009 overview session to capitalize on this critical workshop.]
This program will demonstrate the specifics on how to make the transition to become a marketing services provider, what needs to be done, where the pitfalls are and how you can be seen as a trusted advisor to your current and potential customers' chief marketing officer. The benefits to your company in making this transformation include:
- Gaining exclusivity of your customers' selling cycle.
- Increasing your volume and profit margin.
- Solidifying your customer relationships.
- Keeping your competitors at bay.
In this full day workshop, the Winters Group & Associates will walk you through the entire process it takes to move your distributorship to the next level. You will gain valuable insight on the investment required to make this transition and walk away with a complete understanding of what you need to have in place to succeed.
A LA CARTE EDUCATION
Each year, the Print Solutions Conference & Expo offers a tailor-to-fit education experience. On Tuesday, May 25th, there will be eight individual breakout sessions that Expo Only attendees may purchase at an a la carte price to increase their trade show experience. This education option is exclusively for attendees who do not wish to participate in either of the intensive training programs above, but wish to increase their knowledge across a specific group of skill sets. Individual breakout sessions include the following, for session descriptions, please click here:
- What's New in How to Market Your Company
- Forcing Your Sales Force into the Future
- Pricing the Consultative Sale
- Leveraging Your Company's Use of Technology
- Listening to Win Customers
- Fundamentals of Proposal Writing
- Lead Generation in a Facebook World
- Questioning Skills for the Sale
