Agenda

TUESDAY, OCTOBER 13
9 am - 12 pm
VIP Series Education
Sponsored by Ennis

12 - 1 pm
Lunch

1 - 2:30 pm
Opening General Session & Annual PSDA Membership Meeting

3 - 4 pm
Conference Education Sessions*
Using Facebook and Twitter for Business
Direct Mail Applications That You Can Sell to Your Customers
Implementing a Low Cost E-Commerce Storefront

4:30 - 5:30 pm
Conference Education Sessions*
Best Practices of Growing Distributors
Selling Enterprise Accounts
Generating Brand Loyalty for Repeat Business

5:30 - 7 pm
PEAK Opening Reception*      
Sponsored by Appleton                

WEDNESDAY, OCTOBER 14
8 - 9 am      
Conference Education Sessions*
Understanding the Print Buyer - Part I
Successful Advertising Strategies
Marketing Without Spending

9:15 - 10:15 am
Conference Education Sessions*
Understanding the Print Buyer - Part II
Perfecting the Sales Pitch
Tax Reduction Strategies for Small Businesses

10:30 - 11:30 am
Conference Education Sessions*
Selling Has Nothing to do With Selling
Promotional Products Distributors: Increase Your Print Sales in 90 Days
Five Tried and True Ways to Get New Customers

12 - 5:30 pm           
Expo Open

6 - 8 pm        
Evening Reception
Sponsored by Appleton Papers and Xetex Business Systems

THURSDAY, OCTOBER 15
9 - 10 am            
Keynote Speaker

10 am - 2 pm    
Expo Open

*Conference education sessions are included in the full conference registration package. Attendees registering for the expo only may purchase any conference education session for an a la carte fee of $50 per session. The Tuesday PEAK Opening Reception is also available at the per person price of $95. All other programs are general session.